Olay Anti-Wrinkle Firm and Lift cleanser is designed to gently cleanse and refresh your skin while beginning to fight signs of ageing. Age can be nothing but a number. Look as young as you feel with Olay Anti-Wrinkle Firm and Lift. With its proven Skin Renewal Complex, combining anti-ageing ingredients, Niacinamide and Pro-Vitamin B5, this range of face care products works to visibly reduce lines and wrinkles in just 14 days, while also helping to firm the skin.